Think Twice Unveils New DUI Prevention Initiative; Targets Hospitality, Live Event Industries
Bellevue, Wash. – Think Twice, a leading provider of Driving Under the Influence (DUI) prevention solutions throughout the U.S. and Canada, has launched a new initiative that aims to prevent drinking and driving. The initiative strives to create personal awareness of intoxication through the use of a Think Twice offered breathalyzer designed to inform people about their Blood Alcohol Content (BAC) before deciding to drive.
Think Twice offers a single-use breathalyzer to the public that informs the user if they are at or above 0.08 percent BAC because the vast majority of fatal accidents are caused by a drunk driver who is above the legal limit. Each breathalyzer unit includes a $10 rideshare promo code to foster choosing alternate transport.
“A few years ago, Justin and I asked ourselves, ‘What problem causes the most loss and heartache in our communities, and is easily preventable?’ We both lost friends in high school to alcohol-related accidents and Justin experienced being struck by a drunk driver and was sent to the hospital,” said Forrest McKai, chief executive officer and co-founder of Think Twice. Creating Think Twice to prevent drinking and driving became a natural focus for them. Think Twice provides customers with an easy way to monitor their risk of a DUI charge to avoid a trip to jail or a death caused by drunk driving.
“We wanted to provide people with a way to make better decisions about driving during an evening with friends and family that includes drinks at a restaurant, sports event, or at a music or comedy venue,” said Justin Thompson, president and co-founder of Think Twice. Breathalyzer use involves waiting 15 minutes after consuming a last alcoholic beverage or drinking a glass of water. After this time period has passed, users will squeeze the yellow interior vial until it breaks and then breathe into the tube for 12 seconds. Once finished, the user shakes the tester for a few seconds enabling the test result to be shown in two minutes. A green or blue mark equates to a 0.08 BAC test result.
Think Twice is working closely with the hospitality and live events industries to promote adoption of the initiative by engaging with owners and managers at establishments where alcohol is sold and consumed on how service teams can approach alcohol-related issues with new tools. Additionally, Think Twice is partnering with the military and colleges to prevent unnecessary consequences for new generations who are just entering the workforce. “A DUI charge can shut the door to many careers and normalizing breathalyzer usage is a common-sense solution,” said Thompson.
More than half the states in the U.S. have statutory provisions that allow restaurants, bars, and liquor stores to be held liable for serving alcohol to individuals who cause injuries or death as a result of their intoxication. Penalties for such cases can range into the hundreds of thousands of dollars and for this reason, liquor liability insurance coverage is required. Rates are determined, in part, by the number of DUI charges attributed to a business, which is then reported to the Liquor Control Board.
Think Twice offers a certification process for alcohol serving establishments to present to their insurance agent to qualify for discounts on their insurance policy. Insurance companies are supporting the Think Twice risk mitigation strategy, empowering their customers to take a proactive approach to helping people get home safe.
Think Twice DUI Testers are sold at convenience stores, drug stores, grocery stores, and various other retail outlets associated with the sale of alcohol or purchased through the Think Twice website at wholesale cost.